eRevMax, an award-winning leader in online channel management technologies, has launched its revenue management tool RTStrategy to assist hoteliers with determining optimal rates for all distribution outlets to further automate channel management.

RTStrategy is the first-of-its-kind in the market to support hoteliers in calculating the optimal room rates and / or position on a daily basis for all connected distribution channels.

eRevMax promises RTStrategy will simplify yield and price management eliminating lengthy and complicated daily rate calculations. RTStrategy consolidates competitor rates and ranking information to recommend optimal rates with the help of previously selected revenue strategies. Hoteliers will have the ability to review automated rates with three options: 1) Automatically update all channels / room types with the recommend rates or 2) Edit recommend rates / positions manually or 3) Easily select another strategy to access rate and market penetration impacts. Once hoteliers feel comfortable with proposed rates, the system will automatically manage distribution channel updates, sparing manual intervention.

RTStrategy has five unique strategy options available to provide maximum pricing flexibility: Position, Relative Position, Occupancy, Parity and Lowest Rate Guarantee (LRG). The strategies are built around the needs and requirements of hoteliers to meet daily business conditions.

“This is the first complete package for hoteliers seeking to optimize third-party distribution channels as well as their direct business,” said Andrew Morsi, founder & CEO, eRevMax. “The comprehensive software is a strategic resource for hoteliers based on five commonly used strategies. Hoteliers no longer need to worry about number-crunching every day. Instead revenue can be put in the hands of technology so customer service can remain a priority, especially in times where those relationships should be nurtured”

The redesigned “Hot Date” feature, already part of other RateTiger products, is now allowing users to define different strategies for different date ranges dependent on high or low demand dates (e.g. trade shows, fairs, holidays, conventions). The user-friendly calendar acts as a dashboard alerting hoteliers to changes should they not have used the revenue management tool to assess optimal rates for a longer period of time.

“We believe this will be the ultimate tool to help hoteliers manage their strongest and weakest periods to maximize not just on occupancy, but also on rates,” Morsi continues. “Rate calculations will be quicker and hoteliers will have the opportunity to focus on other critical business areas.”

RTStrategy will also include various other innovations, for example – an Allocation Pool to automatically position inventory to successful sales channels based on preset parameters.

During times of economic uncertainty, it is crucial, more than ever, to minimize workload, streamline operational costs while still maintaining sales outlets properly in order to optimize and maximise revenue.

Source: Press release distribution via India PRwire

About eRevMax

eRevMax has been a leader in online distribution management tools since 2001 and continues to pioneer new technologies for the hospitality industry. RateTiger, by eRevMax, now operates in 60 countries and 415 cities across the world and has become the industry-wide benchmark for managing online distribution. The RateTiger product portfolio enables hoteliers to switch from a time-consuming and complicated multi-channel process to a single point of entry to the market, hence allowing for easy update of distribution channels and travel portals, and rate comparison with competitors, in real-time. RateTiger’s innovative technology gives hoteliers a competitive edge which provides them ample opportunity to earn incremental revenues.

eRevMax is headquartered in the U.S., with an office in London and technical development centre in Kolkata, India. eRevMax employs more than 170 people across the globe. For more information please visit http://www.erevmax.com